The website for the Yoga & Pilates yoga school is a project completed for a Gdansk-based wellness center run by Sophia Netter. The school specializes in yoga, Pilates and mindfulness classes - with a team of over 20 experienced instructors, it conducts regular classes, weekend workshops, introductory courses and trips combining yoga practice with active vacations in the mountains.
Our task was to design and implement a site that presents the school's multi-layered offerings (classes, courses, events, trips, vouchers) without overwhelming the user - and at the same time, it closes the booking by integrating with the eFitness system.
2024
Description of implementation
We started the project with a detailed analysis of the client's existing website and offering map. The conclusions were clear - the school sells a lot of products (regular classes, courses, weekend workshops, trips, vouchers) that previously blended together and made it difficult for the client to quickly find what they were looking for.
On the new website for the yoga school, we broke the offer into separate, easy-to-read modules. We paid special attention to the events section - it is one of the key products in the client's current strategy. We created a dedicated events module that presents the latest workshops and trips in a clear, calendar format. Each event has its own sub-page with description, instructor, price and direct link to booking.
Featured service
Our support went beyond the standard scope of website design. Leveraging our marketing experience, we helped the client optimize its sales strategy - including determining the effective pricing structure and value of gift vouchers, which are an important revenue channel for the yoga school (especially before the holidays).
A key element was integration with the eFitness system, where we advised on the presentation of the offer and nomenclature of services, so that a customer looking for „pilates for beginners” would end up exactly where he or she needed to be. We also implemented a newsletter system - a new channel of communication with the school's clients. The result is not only a visually appealing website, but above all a business tool that really supports sales.
