Website graphic design (UI)

Web design is the stage where the approved structure and texts turn into the finished look of the website. We design in Figma - from the homepage, through all subpages, to mobile views. We have 15+ years of experience in this and 70+ completed sites.

Design based on business goals

The design is not just supposed to look nice - it is supposed to lead the user to action. We take care of intuitive navigation, clear content hierarchy and well-placed buttons (CTAs) that direct to contact or purchase. Without the foundation from previous stages (logical information architecture and site mockup and copywriting) such a design would be just a guess.

We start with a moodboard

Before we start designing, we prepare a moodboard - a set of inspirations, colors and styles that shows the graphic direction of the site. It's a quick way to agree on aesthetics before full designs are created.

Only after the moodboard is approved do we proceed to the actual design. This way we don't waste time on corrections to the direction already on the finished views.

We design in Figma - by standards

We work in Figma according to good industry practices: structured layer naming, frames and autolayouts, global styles and a ready-made design system (colors, typography, components).

Such a file is readable for you and quick to implement - the developer gets the finished material. At the same time Figma allows teamwork and live commenting, so comments are collected in one place and it is easier to stick to the schedule.

Must-have graphic design

We tailor the design to your identity - logo, colors, typography, style. If you don't have a full branding yet, we suggest a visual direction based on a moodboard.

Every View we design for different resolutions (mobile, tablet, laptop, larger screen). Today, most of the traffic comes from phones, so the mobile version is not an add-on, but a starting point.

We interweave forms and colors so that the site is readable and leads the eye to the most important content. We use diverse modules - hero sections, icon box, image box, timeline, carousel, CTA, etc..

See examples of our projects. 

We select high-quality graphics, consistent with the rest of the project. A well-chosen visual form organizes the message and strengthens the perception of the brand.

We turn complicated processes, technical specifications into charts, graphs and infographics. This makes difficult information understandable in seconds.

What do you get at the end of this stage?

FAQ

We design in Figma - a tool that allows you to work on desktop and mobile views, share online previews and collect comments in one place. You get a link to the project where you can see each stage.

Yes, we share the design in Figma with the possibility of commenting. First we design the home page - after it is approved, we move to subsequent pages, so you approve the direction at an early stage.

Yes. We design each sub-page for several resolutions, with different screen sizes in mind. The mobile version is developed in parallel. Learn more about Responsiveness In our projects.

Yes. If you have your own programmer or implementation agency, we stop at the design stage - we hand over to your developers the entire design and design of the system in Figma, perfected in every detail, ready to be implemented at your site.

We design based on a moodboard that sets the visual direction. We'll help you choose colors, typography and style, even if you start with just a logo or name.