Web development services
Copywriting for websites is not „pretty sentences”. These are texts that lead the visitor from the first screen to the contact - answering his questions, dispelling his doubts and speaking his language.
At Astrotea, we write content for the entire site: homepage, service sub-pages, offer descriptions and supporting sections. We always start with what your customer is looking for - and how they search for it on Google.
Before we write the first sentence, we check what phrases people are realistically searching for your services or products. For each subpage, we choose one main keyword and a few side ones.
We then weave these phrases naturally into the content and into the headings (H1, H2), into the title SEO and meta description. On top of that, there is internal linking - we link the sub-page to related implementations, other services and blog posts. This allows Google to understand the structure of the site, and the reader moves on with one click.
Do you have your own SEO agency? Great - we work on its keyword list. We break down the phrases we receive into individual subpages and weave them into content, headlines and SEO titles and descriptions so that the copy is consistent with your SEO strategy.
The factual material comes from you: service descriptions, specifics of the offer, team experience, company history. You know your business best. But we don't leave you with a blank page. We offer structure, headlines, framing of the topic and specific wording. Often we are the ones who suggest what to say and in what order.
Each section is built around a single question: what problem it solves and what doubt the recipient addresses. A person gets in touch only when he finds the answer to what troubles him.
We speak the language of your target audience, not technical jargon. We write differently for a B2B customer and differently for a B2C audience - we choose the tone, vocabulary and level of detail.
One main message per sub-page, given at once. The visitor is supposed to know in a few seconds what you offer and why it is worth choosing you. We arrange the remaining arguments from most important to least important.
Instead of „professional solutions” we write in numbers, names and effects - for example, „70+ implementations”, „website in 30 days”. We also weave in evidence: customer reviews, logos, cooperation results. Concrete builds trust faster than adjectives.
People don't read pages word for word - they scan. That's why we rely on short paragraphs, descriptive headings, bold and lists. The reader is supposed to catch the meaning even if he or she scrolls the page quickly.
We keep one tone throughout the site - consistent with your brandbook. And if you don't have one, we help define the way your brand speaks. Consistency translates into professional perception.
We show in the content real knowledge and its sources - who is behind it and what you base your claims on. In sensitive topics (law, finance, health), Google and AI models give preference to sites that inspire trust.
At this stage, we also create FAQ sections. A short question and a specific answer is a format that search engines - and increasingly AI models - love.
In practice, it looks like this: we formulate headlines as real customer questions, and write answers concisely and unambiguously, giving specifics - prices, terms, scope. We add structured data (schema FAQ) and keep an eye on the consistency of names and terms throughout the page. This increases the chance that your site will be cited in an AI response or in Google's „direct answer,” not just in a list of links.
We do both. You can give us materials - descriptions of services, information about the team, company history - and we will edit them and arrange them under the structure of the site. If you don't have texts, we write them from scratch based on the brief and workshops.
Yes. We select main and side keywords for each sub-page, and then weave them into the headings, content, title SEO And meta description. If you have your own SEO agency, we work on its list of phrases.
We rely on your subject matter expertise, and the texts are written and refined by our team with AI support - so that they sound natural and consistent with your brand voice.
Yes. We create foreign language versions (e.g. English) with the help of AI tools and WordPress plugins that allow you to edit translations at every stage. This way you maintain control over the industry vocabulary.
Then we edit them: improve the structure, language and readability, and optimize for keywords and the layout of each section. You get a coherent, polished version ready for implementation.
Copywriting is usually part of the website design, and the cost depends on the number of pages and sections to be written. Once we know the scope, we provide a specific quote -. write to us, and we will prepare it in 48 h.
