Web development services
Optimizing page speed determines whether users will stay or flee to competitors. Every extra second of loading time is realistically a lower conversion and higher rejection rate.
Speed also counts for Google - Core Web Vitals (LCP, INP, CLS) are ranking factors. We optimize both sites we build ourselves and existing, free sites.
Patience on the web is short. If a page takes too long to load, users will leave before they see your offer.
Speed and Core Web Vitals affect position in Google. The search engine promotes sites that operate efficiently.
A fast site means more completed forms and purchases. Shorter loading times realistically translate into results.
A fast server is the foundation. We match the hosting to the scale of the site - the optimization engine alone will not help if the server is slow.
Too heavy graphics are the most common cause of slow pages. Compress images, use WebP format and „lazy load” loading.
Every unnecessary plug-in loads the site. Leave only the necessary and tested ones - remove the rest.
We configure a cache, and in addition, we can optimize the speed of the site by using a CDN - a network that delivers content from a server closer to the user. This makes the page load faster regardless of the visitor's location.
We minimize the code (CSS/JS), remove unnecessary elements and clean the database of excess revisions and junk.
We measure effects in Google PageSpeed Insights and monitor Core Web Vitals so that optimization is based on data, not impressions.
Most often, images that are too heavy, excessive plugins, poor hosting and lack of cache. These are the areas we check first.
These are a set of Google metrics that measure real user experience: main content load speed (LCP), interaction responsiveness (INP) and layout stability (CLS). They affect search engine ranking.
Yes. Google considers speed and Core Web Vitals as ranking factors, and a faster site also has a lower rejection rate.
Yes. We do a performance audit and optimize a working site - without rebuilding. We show the „before and after” result.
