Landing page for law firm Reset Finansowy is a project carried out for the brand of Szymanski Wyjatek Law Firm, specializing in serving clients in the process of consumer bankruptcy. The law firm offers comprehensive support: from free consultation, through the preparation and filing of the petition, to representation in court proceedings.
Our task was to design a landing page for the law firm that speaks the language of a person in financial distress - clearly, without legal jargon, with an emphasis on concrete steps and a free consultation as the first point of contact.
2024
Description of implementation
A client coming to a landing page for a consumer bankruptcy law firm is most often in a difficult life situation - with debts, creditor pressure and a feeling that there is no way out. That's why the first thing that needs to happen there is to build trust in 10 seconds. No legal jargon. Without overwhelming clauses. With a clear message: „you can get a fresh start, we will help you through it”.
We based the structure of the landing page on a path that leads the visitor from the first question („what is consumer bankruptcy?”) through the specific steps of the process, client reviews, lawyer profiles, and a free consultation as a CTA. Each section answers a different question that realistically arises in the mind of a person in debt.
Featured service
Within 10 days, we delivered a complete branding kit for the new Financial Reset brand: logo, graphic templates for social media in Canva, information structure, landing page graphic design and implementation on WordPress. For the client, this meant one thing - instead of coordinating three different vendors (graphic designer, copywriter, developer), he had one place with clear responsibility and one deadline.
Added to this was a blog, which started from day one to build the law firm's visibility on Google for educational phrases around consumer bankruptcy. This „landing + blog” approach works particularly well for the law firm, because a client looking for a solution usually starts with educational questions, not with „law firm bankruptcy warszawa.”.
Michal Exit
Lawyer, Partner
