The website for padel court manufacturer Padel Plus is a project completed for a company operating in the segment of the world's fastest growing sport. Padel Plus manufactures padel courts, but it also has one unique service that became the heart of the site's communication - the effective conversion of existing tennis courts into padel courts.
Our task was to design a site that simultaneously builds the manufacturer's image, presents the types of courts offered, and clearly explains the process of converting a tennis court to a paddle court - a service sought by specific customers: tennis club owners looking to expand their offerings.
2024
Description of implementation
Padel Plus serves two groups of clients: investors building new courts from scratch and tennis club owners looking for a way to expand their offerings without building new infrastructure. These two groups have very different questions and need a different path on the site.
We designed an information architecture that leads each group along a separate path - from the first screen, to the offer, to the contact form. An investor looking for a complete court hits the section with construction types, materials and the completion process. A tennis club owner hits the conversion section - what exactly happens to an existing court, how long it takes, what the costs are.
Featured service
Padel as a sport is growing exponentially in Poland, and with it the number of queries on Google is increasing: „how to choose a padel court”, „how much does it cost to build a court”, „padel or tennis”. That's why we launched a thematic blog on the Padel Plus website - a tool that allows the company to appear in search results for educational phrases and take over the customer at an early stage of the purchasing decision.
Each blog post links internally to the relevant section of the listing, so the article reader naturally goes to where they can make an inquiry. It's a simple content marketing mechanism that works particularly well in a growing industry.
Daniel Dziczek
Owner, Padel Plus
