Landing page to collect leads for TechnikObiektu.pl is a campaign project to promote the profession of facility technician among young adults entering the job market. The client needed an MVP-type landing page that would start building a base of interested audiences ready for further marketing efforts early in the campaign.
Our task was to design and implement a landing page that provides value to the user (information on earnings, career path, industry events) while actively converting them into a newsletter subscriber.
2025
Description of implementation
We started the project by creating a landing page for collecting MVP-type leads, which presents the most important assumptions and functionalities of the future platform. Although the full version of the site is still under development, the goal was to build a page that already provides value to the user and converts them into subscribers.
We opted for sections on industry earnings, market news and educational events to increase engagement and encourage users to sign up for the newsletter. Thanks to the integration with the mailing system, each signup goes straight to the customer base - no manual handling.
Featured service
From the client's point of view, it was crucial that the landing page be launched before a series of meetings with young people and a campaign to promote the facility technician profession. The implementation deadline was immovable, as the page was to serve as the main point of contact and newsletter signup.
Thanks to efficient project management and good cooperation with the client, we launched the site as planned. It will soon be expanded with additional functionality to help users explore their career path and find their first job in the industry.
