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  • Information architecture
  • Graphic design
  • Wordpress implementation
  • Ongoing service

Website for yoga school in Gdansk

The Yoga & Pilates School, headed by Sophia Netter, is a professional wellness center specializing in yoga, Pilates and mindfulness classes. With a team of more than 20 experienced instructors, it conducts a variety of classes, workshops and special events. The offerings include weekend workshops, introductory courses in yoga and pilates practice, and unique trips combining yoga with active vacations in the mountains. The school stands out for the high quality of its services, as evidenced by its 4.9/5 rating from satisfied clients, and its mission is to promote personal growth through the practice of yoga and movement.

Implementation date

2024

Project highlights

  • creation of content for all subpages
  • creation of logical information architecture (wireframes / UX mockups)
  • original graphic design
  • implementation on WordPress
  • SEO optimization
  • Integration with eFitness class booking system

Description of implementation

New website launch

We started the project with a detailed analysis of the existing site. Based on it, we proposed to expand the site with new functional modules and sub-sites that support the decision-making process of potential customers. We paid special attention to the "events" section, which is currently one of the client's key products. We created a dedicated events module that clearly presents the school's latest activities.

Strategic business consulting

Our support went well beyond standard website implementation. Using our marketing experience, we helped optimize the sales strategy, including determining an effective pricing structure and the value of gift vouchers. A key element of the project was integration with the e-Fitness system, where we advised on the presentation of the offer and service nomenclature. In addition, we implemented a newsletter system, opening a new channel for marketing communication with customers. Such a comprehensive approach made it possible to create not only a visually attractive site, but above all an effective tool to support business development.

Site optimized for mobile devices