We started the project by creating an MVP-type landing page that presents the most important assumptions and functionalities of the future platform. Although the full version of the site is still under development, the goal was to build a landing page that already provides value to the user. We opted for sections on industry earnings, market news and educational events to increase engagement and encourage users to sign up for the newsletter.
In this way, the site not only informs, but also actively builds a base of interested audiences that the client can use for further marketing efforts in the future.